Marketing is the Key to Increased Profitability!

A One-Day Interactive Workshop on Profitable Marketing

1. Marketing Plans Discussion – The workshop will be broken into individual table groups & each table group will elect a leader who will lead a discussion on Existing Marketing Plans/Programs then present one to the total group
   
   
2. Relationship Building & Cross-Sell Programs - After discussing each participant's program in this area, the leader will present one to all
   
   
3. Business Development & Officer Call Programs - Our focus is the programs in this area that work, discuss; and then present to total group
   
   
4. Bank Surveys - Banks use surveys for prospects, customers, employees, and others; presentations will be made of innovative & effective ones
   
   
5. CRA Marketing Techniques - The opportunities for CRA marketing will be discussed and presented and discussed
   
   
6. In-Bank Lobby Marketing - Certainly the most accessible area to market is in the bank's lobby; techniques and programs will be presented and discussed
   
   
7. Sales Cultures and Incentive Programs - Bankers today must develop an effective sales culture with incentive programs to support results; our discussion and presentations will focus on this crucial area
   
   
8. Using the Internet Effectively through Web pages and Online Customer Interaction and a discussion on effective Web pages
   
   
9. Publicity Effectiveness and Use to save and make money in this often forgotten and reasonably priced area
   

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